It’s like a smile in a box.

Have you ever thought of cupcakes beyond being a simple treat? Well, the folks at Icing on the Cupcake have taken their art form to a new level. Creating cupcakes that are truly works of art is what they do on a daily basis. These self-proclaimed overacheivers can’t help it. They pour into every detail to make sure each customer walking through the door at one of their three locations leaves with a delightful sugary experience … not “just” a cupcake.

http://icingonthecupcake.com/

Photos by: Diane Tjerrild

This was the driving force behind two friends decision to make better cookies than what they tasted from other bakeries. So with a couple of bucks and a dream, they opened the Cookie Tree in Yuba City, California. That was December of 1981. Jump ahead to today and you’ll find yourself in a deluxe 2,500 square foot store with more than 25 employees creating some of the best cookies you’ll ever experience.

Cookies are their thing (it is in the name), but trying to give their customers something new to try is their true passion. In fact, some of their most-loved products happened by a simple Ooops. But it’s no accident that the Cookie Tree is a favorite stop for locals and folks who “heard about it” and had to stop in to try.

“Our relationship with Robb Ross is absolutely great. From the salesmen to the drivers we love you guys!” ~ Sue Smith

http://www.cookietree.net/

Photos by: Diane Tjerrild

Trading in the life of a commercial fisherman (think Deadliest Catch) and an office-attire day job in Seattle, Wade and Shelley Overson decided it was time for a career change. So they grabbed an atlas and thumbed through places they would like to call home. They wanted to be a part of a community that had a great small-town vibe and found themselves opening a Great Harvest Bread Co. in Chico, California.

Since their grand opening in May of 1998, they have been immersed in their business watching their number of employees jump from 8 to 40 between three different locations. Over the years they have found their customer base to be very loyal, but everyone has their favorites. From Honey Whole Wheat to Sourdough, Cinnamon Swirl to Irish Baked Potato Bread, customers are willing to line up each day to go home with a bag full of goodies that were baked earlier in the day from a whole wheat flour that is grinded fresh every day.

“The whole staff at Robb Ross is fantastic. Our relationship is like family.” Shelley Overson

http://www.greatharvestchico.com/

Photos by: Diane Tjerrild

That’s what Marc and Rachelle Wickliffe found in 2007 when presented with the opportunity to purchase this bakery that had been a staple in Fresno since 1939. Marc has made a career owning and operating successful restaurants so this transition into baking was a challenge he was more than able to conquer. His focus is providing the delicious items that meet their regular’s expectations while creating new treats for that passerby who likes to experiment.

Since, Marc expanded their menu to include creative cafe items for breakfast and lunch while working on a new line of products that are gluten free and sugar free. Marc’s passion can be seen through every

detail of this 7,000 square-foot building. And when you ask any of their 30 employees where Marc is? They’ll answer that Marc is in the back designing the next best thing. That’s where he spends all of his time.

“Robb Ross is great. They’ve been with us since our first day.” Rachelle Wickliffe

“All of my bakery’s ingredient needs are fullfilled by Robb Ross and Friut Fillings, Inc.” Mary Ann Heath

Everyone at Robb Ross Foods thanks you for making us your exclusive bakery goods supplier for the last 30 years. And, of course, congratulations to you Mary Ann for receiving the Lifetime Achievement Award from the Oakdale Chamber of Commerce. It is truly a deserving recognition.

Robb Ross Foods is happy to introduce you to one of our newest innovations … George’s Corner. For more than 30 years, George has been merging his technical expertise with creative flair to help our customers create products that make their customers say, “Wow!” Paired with his behind-the-scenes know how, George has all of the tips and tricks to make your bakery stand out and potentially be more profitable.

That’s why we created this section. To give you one of the best resources to keep coming back to when you have questions. From taking a simple recipe and making it unique to improving your seasonal decoration catalog, George’s Corner is the place for you. Check back often to see what new tips have been added.

Get started by clicking on the links above labeled George’s Corner.

George Plasencia Jr.
Robb Ross Foods, Inc.
Technical Pastry Chef

If you’d like George to help you on a project, please call 1-800-365-4272.

]]> http://www.robbrossfoods.com/2011/07/pillsbury-promo/feed/ 0 http://www.robbrossfoods.com/2011/07/july-specials/ http://www.robbrossfoods.com/2011/07/july-specials/#comments Thu, 14 Jul 2011 03:38:04 +0000 jrickels http://www.robbrossfoods.com/?p=563

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Contact your rep for pricing or call 1-800-365-4272

Mexican Breads and American-style Pastries

For more than 20 years, the baking business has been a family affair for Santiago Tavarez, Sr. He got things rolling from the back of his van where he would drive around Tulare and Kings County to sell Mexican breads. Always having the vision to move forward, Santiago put his traveling days behind him and established La Nueva Bakery and, more recently, Maccagno’s – two of the area’s finest bakeries for Mexican bread and American-style pastries. Having his family close to him is a priority, so don’t be surprised to see his wife or daughter hard at work along side their exceptional employees. And Santiago credits the quality service that Robb Ross constantly strives for as a big part of his success.

“Robb Ross has exceptional products, consistent service and excellent drivers who make our businesses a success.” ~ Santiago Tavarez, Sr.

Santiago, we thank you for your partnership with us over the years, and we look forward to sharing a bright future with you for the years to come.

French Bakery & Cafe

Fresno, CA

Patrick Bourrel, owner of La Boulangerie French Bakery and Cafe, spent his childhood in and around a kitchen in France. Always finding comfort there, he followed his passion to America where he found an opportunity to open La Boulangerie. From intricate wedding cakes to the soup and sandwich of the day, Patrick’s focus is on serving everything fresh. He spends his time working with local farmers because his customers appreciate the freshness of items he serves daily. Patrick also says a part of that success is his relationship with Robb Ross Foods.

“Robb Ross Foods has been there for me since the beginning when I opened the doors on November 1, 1980.They were my first vendor and my only vendor.” ~ Patrick Bourrel

Robb Ross Foods, Inc wants to congratulate Patrick for everything he has accomplished over the last 28 years at La Boulangerie. Thank you for your patronage, what you bring to the community and your friendship.